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Showing posts from June, 2019

2 Successful Stories Of Logo Redesign

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It's not just bad logo and branding changes. Indeed, many companies, with their huge marketing team or not, have over time distinguished themselves by updating their outdated or too ordinary logo. As mentioned in our article 3 changed logo stories that have gone wrong, people are naturally reluctant to change and often cling to the icons they love. What can make customers easily adhere to a new image? Here are 3 stories of changed logos that went well. We strongly order to study them if you want to rework your brand this year. A more modern logo for Instagram Perhaps you had a shock in 2016 when you thought you had lost your Instagram app on your phone? The application had not disappeared, however, its logo had only changed drastically. Indeed, the small square logo representing a retro Polaroid camera has represented the company for a little more than four years before being updated. During the change, the rainbow and the leather e...