2 Successful Stories Of Logo Redesign

It's not just bad logo and branding changes. Indeed, many companies, with their huge marketing team or not, have over time distinguished themselves by updating their outdated or too ordinary logo. As mentioned in our article 3 changed logo stories that have gone wrong, people are naturally reluctant to change and often cling to the icons they love. What can make customers easily adhere to a new image? Here are 3 stories of changed logos that went well. We strongly order to study them if you want to rework your brand this year.

A more modern logo for Instagram

Perhaps you had a shock in 2016 when you thought you had lost your Instagram app on your phone? The application had not disappeared, however, its logo had only changed drastically. Indeed, the small square logo representing a retro Polaroid camera has represented the company for a little more than four years before being updated. During the change, the rainbow and the leather effect disappeared to leave a new image more simplified and modern, under a colored background of several shades. One thing is certain, this new logo is quite successful in getting people talking!

As the trend of the moment was minimalism, the makers of Instagram have seen fit to bet on a new strong image. As Ian Spalder, head of design for the company, says, "the Instagram logo and design were starting to be, how to say ... they were no longer the reflection of the community and honestly, we believed we could do anything the application had also evolved over time, Finally, it is very likely that some people have been reluctant to face this novelty, however many have had to forget the old logo since time. Then, with the amount of applications that we now find on our phones, the fact that Instagram has been able to create a very recognizable image at the first glance certainly had to facilitate its daily use.

Make the Huffington Post accessible

You've probably heard about The Huffington Post. Founded shortly after the turn of the millennium, and then developed in different languages ​​and countries, the company took a breather when founder Arianna Huffington decided to leave in 2016. The first logo was quite traditional and common, certainly similar to the logos. Other paper newspapers. It was also probably the company's first desire to convince people that an online weekly was just as serious as a paper weekly. It was then simply the name of the newspaper with a font with Serif in shades of a forest green.

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